It has been estimated that the search engines change their algorithms at least once a day. With all those tweaks to the system, is it any wonder many website owners have difficulty trying to keep their websites on the first page of the search engine results. The best way to ensure that your pages stay or climb the organic search results is to make use of an SEO technique that will get you both localized and global traffic. The reason this technique is so effective is because Google recently released the Hummingbird update, in which it actually gave website owners a glimpse into what makes that particular algorithm change so different. The way that people search on the internet is much different than it had been in previous years.

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